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How to Become A Roku TV Developer?

Roku TV Developer

When it comes to the launch of a Roku app or channel then, the very first thing that strikes the mind is either to hire a Roku TV developer or become the Roku TV app developer… 

Roku is among the highest Smart TV streaming watch-time across the globe, and it allows you to access more than 53.6 million monthly active accounts in the United States of America alone.

In this blog, we have covered the three ways to become a Roku TV developer by creating your own Roku app.

What Do You Mean By Roku TV?

Roku is one of the most famous OTT streaming devices on today’s date, which allows you to stream video content to your TV, live and on-demand as well. OTT stands for Over-The-Top. 

The Roku device provides you complete access to a full catalog of streaming channels, which is known as “Roku apps” or “Roku channels”.

Here are the following most common Roku streaming devices in the market:

  • HDMI sticks, which you can directly plug into your TV.
  • Block boxes, which can be connected via WiFi.
  • Smart TVs

Roku OS is the software, which runs on these devices. It permits you to stream and download a wide variety of Roku TV applications.

Why Is There a Need to Develop a Roku App?

Roku is one of the most popular OTT platforms that you can launch for your VOD business.

In order to make the businesses more accessible to the audiences with the help of OTT applications, we have witnessed an immense increase in the customers with their video streaming revenue.

Now, the question arises why choose Roku?

Well, because the Roku channel or app can enhance you: audience reach, user satisfaction, and revenue. 

As we know that Roku TV is dominating the streaming device market globally, So, in order to reach the largest TV streaming audience across the globe, we need to become one of the best Roku developers by creating our own Roku channel or app. 

By doing this, you will be able to: 

  • Offer an interactive and familiar way to your customers who already have a Roku device to interact with your content.
  • Provide a higher value for money as well.
  • Captivate a new subsection of the customers who are streaming the content through their smart TVs already. And also who wants more channels in order to interact with. 

A Roku channel or app is responsible for impeccable user satisfaction and convenience.

With Roku TV, you can also grow the referrals of customers and justify the hikes in future prices as well.

Now, as you know very well about the Roku channel and its importance, this is the time to jump into creating your own Roku channel or app.

How to Become a Roku TV Developer?

In order to become an intuitive Roku TV developer, you must have a great knowledge of creating your own Roku channel or app.

Roku is a device, which is an open platform and permits everyone to develop new channels.

Generally, there are three methods to create a Roku channel. 

Each method needs a different and outstanding level of invested energy, cost, time, and skills:

  • Method 1: Lease a Roku channel. It is one of the most recommended methods.
  • Method 2: Using Roku Direct Publishing.
  • Method 3: Hiring a developer

Now, let us elaborate on each method to understand more clearly about: what are the costs, and how long it will take. 

So, it will depend upon you to choose one of the most efficient options as per your business requirements.

Now, let us together create a Roku channel:

Method 1: Leasing a Roku Channel.

One of the quickest and cost-effective ways to create a Roku app or channel is to Lease a Roku app.

Leasing a Roku app from an over-the-top service provider allows you to focus primarily on making your video content perfect and running your business effectively. 

Now, you must be wondering, how does it work?

Well! Let us assume that you run a video business and want to share the content on Smart TVs.

For this, you can lease the services of various OTT service providers. 

It has Content Delivery Networks (CDNs), ready to go video hosting, and Roku channels

All you need to do is to provide some of your business-related information and some branded assets. So that the finished product will feel and look like yours.

After this, your OTT service provider will make the management of your videos a bit easier.

Method 2: Roku’s Direct Publishing

Roku’s Direct Publishing is a service that Roku itself provides. It is designed in order to help you in creating and start your own Roku channel. 

Now, let us understand how it works? 

The first step is to set up Roku developer, billing, and customer accounts. 

After this, you need to log in to the Roku developer dashboard in order to create a new channel. You can find this under the ‘Manage My Channel’ tab. 

Now, you will witness a number of empty fields that you need to complete. 

Some of them are as follows:

  • Name
  • The type of content 
  • Branding
  • Layout 
  • Content Feed

After reaching the final stage, there are three pivotal technical tasks that you have to take care of prior to your channel is all set to go live:

  1. Setting up a Content Delivery Network (CDN)
  2. Creating a ‘content feed’
  3. Setting up a web-hosting service

Also, there are a number of moving parts that take place in this process even after the Roku channel is running. You need to keep this thing in mind as well.

Method 3: Hiring a Roku TV Developer

If you think that the last method is too complicated, there is another great option for you to launch your own Roku channel. 

For this, you must have an ample budget for launching your own OTT service. 

Yes! We are talking about hiring a Roku TV developer for creating a custom Roku channel for you.

In this way, you can create your Roku channel from scratch as per your exact specifications without having any coding knowledge. 

As it is a full-fledged Roku app development project, it might take between 3 to 6 months in order to go live. 

And, it will cost you around $11k to $22k as per the features you need in your Roku channel.


We hope you will find this article helpful. After going through this blog, you will be easily able to create your own Roku channel or app. Hence, you can easily become a Roku TV developer even if you are one a beginner level.

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