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How To Use Google Analytics to Analyze Your Online Marketing

Google Analytics

Google Analytics is one of the best tools out there for digital marketers. It takes a large number of metrics and gives a complete overview of how your website is performing, complete with real-time statistics. Numerous organizations use it to formulate and tweak their online marketing strategies, with highly successful results. So, you can gain significantly from using this tool to gauge how your online marketing is working out. Furthermore, you can adjust your strategy in real-time according to the metrics you receive via Google Analytics. 

However, you may find that Google Analytics is quite a daunting tool. This happens when you’re not accustomed to data-driven tools which give real-time feedback. You’ll be glad to know that once you know how to navigate this tool, you’ll be able to use it easily. In addition, you don’t even need specialized computers or employees to use Google Analytics. Anyone can learn it! All you need to do is ensure you have a decent internet connection, call Spectrum to get an amazing offer, and then get started instantly. Here are some of the main metrics which will help you analyze your online marketing efforts effectively. 

Identify Your Audience

With Google Analytics, you can easily figure out who your audience is. It gives a complete overview of audience demographics, with age, gender, location, and even interests thrown in. This lets you determine who your content is more popular with and gear your marketing efforts accordingly. 

Often, you’ll be surprised to see who reads your content regularly. You might be making the mistake of overlooking certain age groups in your content and social media targeting, but Google Analytics will help you explore unexpected audiences. 

Learn About Your Traffic Sources

Even though every company wants healthy organic traffic, that is not the only traffic source out there. Many of your visitors may be coming through social media, email campaigns, or through direct searches. Google Analytics identifies your traffic sources, down to the paid campaigns, and lets you see which aspect to focus on. 

After all, you might need to boost your overall traffic with some paid social media campaigns, which will eventually lead to higher organic traffic. Conversely, you might be getting really high traffic, but most of it is paid, so you need to gear your efforts towards boosting your organic traffic. Google Analytics lets you know all this information in real-time, and for each piece of content you put up, so you can identify how to rework your strategy accordingly. 

Check Your Mobile Optimization

These days, most people use their smartphones to search for information and products. They usually only use their laptops for work or gaming purposes, making mobile traffic the primary source. Therefore, you need to make sure your website is optimized for mobile phones, so that it is easily navigable.

Furthermore, you also need to make sure your site reloads quickly, so that your website’s bounce rate isn’t high. In addition, your menus and content should fit on mobile screens, so that users don’t have to scroll around to see important details. Frankly, not optimizing your website for mobile users is sabotaging yourself in this day and age.  

See What’s Popular With Content Drilldown

Content drilldown is one of the most powerful metrics you get on Google Analytics. It lets you go right into the nitty-gritty of your content, and each piece’s exact details. You can also see how your audience navigated to your content and how long they spent there. 

This information is invaluable when you’re planning your marketing strategies and figuring out what sort of content to write. You can access the content drilldown in the Behavior tab of Google Analytics.  

Strategize Using Audience Behavior

The Behavior tab in Google Analytics holds a number of valuable insights for your company. It lets you know how exactly people are getting to your content and how they’re engaging with it. It also enables you to see how your interlinking is working, so you can realign your strategies accordingly. 

In conclusion, Google Analytics is one of the best and most user-friendly tools you can find. It has the added benefit of being free for one website, with all the insights you could ask for in one place.

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